Ranking High in Google Searches
Google is the most popular search engine, averaging over 80 percent of market share for all searches in Europe. Recent research suggests that the number one rank on google get three time as many hits as the second placed site, so Google ranking for searches is very important.
Domains with a .co.uk are seen as top level domains. With a .co.uk address there is a need to show Google your site is focused on the UK. Having a UK address and phone number on the footer of every page and in the contact information will be noted by google and will be reflected in Google ranking. If your site is hosted in the UK make sure their servers are also located there so the IP addresses will reflect a UK location site.
Two of the most important factors in Google ranking is content and well done SEO with a 5-20% density. UK specific content is crucial to google ranking. Google looks for real, sincere, informative information. Region specific mentions, UK spelling and keyword usage are also major considerations when optimizing google ranking.
Links from sites, especially sites that have a .co.uk domain, UK contact information along with UK specific content are a large factor in Google ranking. Any links with a .co.uk site, UK specific information and link anchor text will help improve ranking greatly.
Google likes simple site design. The pages should work in all browsers, be logically built and uncluttered. A fast response time keeps the user on the page.
Ranking takes time, content, SEO and a high quality, well thought out website. The more content, links and SEO the more traffic will be driven to your website. A high search engine ranking is definitely worth the time and effort. Rankings can vary slightly, depending on the location of the computer doing the search.
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